New IPO: TransCanna Holdings & California Supply Chain

About Jeremy Szafron: Mr. Szafron has years of experience in the financial markets as both a private investor and a business journalist. He has been actively involved in the cannabis space, considered one of Canada’s first cannabis journalist, covering everything from medical research to public and private companies. Overview TransCanna Holdings Inc. (TransCanna) through its…

Why Marketing Cannabis Is A Conundrum In Canada

A creative communications strategy is the most effective way to amplify a brand’s message. Most reporters from the mainstream media have only recently been introduced to the cannabis industry and will look to PR professionals to act as advisors and educators. In many spheres, cannabis companies will have to combat ingrained prejudice and stigma, a hangover from centuries of prohibition and will need to not only legitimize their brand, but the industry itself.