The cannabis industry has been growing at an astronomical rate and predicted to be the next significant disruption to hit the beauty industry with cannabis playing a significant role.
It is without a doubt that there are still huge regulatory downsides facing the industry, but yet, it has consistently proved critics wrong.
What does the cannabis plant hold for the beauty industry? Is cannabis the miracle ingredient the beautification industry has been waiting for?
Research by Brightfield Group in association with Forbes revealed that the cannabis industry would hit a high of 1 billion dollars by 2020, how will the beauty industry partake in this sweet stake that is already climbing fast?
Reports already have it that the skin industry alone is worth a massive 11 billion dollars.
One school of thought might argue that disrupting the cosmetic industry might be an arduous task because most hemp manufacturing companies are small compared to industry moguls in the cosmetic/beautification industry.Others believe that with time big giants in the beauty space will adopt the use of Cannabis in their products, but with cannabis still illegal in most States and limited research on the herb as regards to its usefulness in the beautification industry, it is doubtful that will happen quickly.
What makes cannabis plant so unique?
For hundreds, if not thousands of years cannabis has been used for a plethora of ailments from convulsion to insomnia; recent studies have linked cannabis to even cancer and Aids management.
Chemistry of Cannabis
Cannabis’s antiviral, anti-inflammatory and antibacterial properties make it a very potent
addition to the beauty industry.
More than 80 different compounds are derived from cannabis; these compounds are
responsible for the herb’s psychoactive and medicinal properties.
Amongst all of the compounds contained in cannabis, only two stand out.THC
(tetrahydrocannabinol) and CBD (cannabinoid). THC is responsible for the psychoactive
properties (the high effect) of cannabis, while CBD the non-psychoactive compound has been linked to many health benefits including anti-inflammatory properties.
New trends in the beauty industry today have seen cannabis being added to makeup, balms, perfume and, body lotions.
As more states now seek to legalize the medical and recreational use of cannabis, it is
expected that more brands will begin to explore this miracle herb as an option.
The fact is much still unknown about Cannabis, and its relevance on beauty products owing to limited research. All we know is that the Cannabis plant is useful in the treatment and management of skin ailments; we are still oblivious of what parts of the plant and in what proportions are best for optimum results.
What we know about Cannabis in skincare and cosmetics
Skincare is arguably the spotlight in the beautification industry and one to rely on technology, research, and buzz terms to attract customers.
There is research evidence to prove that cannabis, to be precise Cannabinoids (like CBD and THC) are very potent in combatting skin ailments like eczema, allergic dermatitis, psoriasis, reducing aging and wrinkles, this could be an area more brands could capitalize on, by using cannabis plant extract to tackle these and some other problems encountered by their customers.
CBD oil and Hemp seed oil are two notable extracts that have proven to be efficient in the
skincare industry. CBD and hemp oil are very active on the skin because they’re both rich in omega 6-fatty acids which is very useful in moisturizing and nourishing the skin, giving it that youthful glow.