This week on TGSP, we speak with Chris Driessen, President of Organa Brands about how his company grew into one of the largest cannabis companies in the world. They sell one of their products every four seconds around the world. Chris talks about how it all got started, how cannabis has been commoditized, and their marketing strategy.
0:00-1:08: Jeremy introduces this weeks episode of TGSP and introduces Chris Driessen with Organa Brands.
1:08-2:11: Chris Driessen gives an overview of how Organa Brands got started and what its grown into.
2:11-4:40: Chris explains how their company did things a little differently in the space. He explains that in 2010 not many people knew what concentrates/extraction was.
4:40-5:55: Stigma is explained, even in Colorado.
5:55-7:20: Chris talks about the companies marketing strategy and he explains how the industry has commoditized.
7:20-8:30: Why they are the canary in the coal mine.
8:30-12:30: What to expect in the next year and the companies plans for Canadian expansion.
12:30-14:30: Chris talks about how Jeff Sessions’s rescinding of the memo gave the industry a bit of a “hip check.”
14:30-15:42: It looks like Organa will be focused on market expansion and getting the Canadian market going.
15:42-17:00: Jeremy wraps the show and gives a quick market report.